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To celebrate the launch of fresh's Black Tea Renewal Serum, our Global Consumer Experience & Education Team invited our HQ teams in New York and New Jersey to embrace skin transformation at an experiential learning event! Teams journeyed through three immersive stations: tasting transformation with blooming flower tea & black tea tarts, seeing transformation at an aura photography booth, and feeling transformation with hands-on demos. Each stop on the journey built excitement for the upcoming launch among the teams who have spent years working on the product and campaign! Thank you to our Global Consumer Experience & Education Team - Giselle Cheng-Rabot, Hyang Berg, and Madeleine Thornburg for all of their hard work in creating such an exciting moment for our fresh teams! Experience your own skin transformation with Black Tea Renewal Serum, now available on fresh.com #freshfamily #skysthelimit #freshhq

Fresh was honored to partner with The Fresh Air Fund for our second annual Camp Beautification Volunteer Day. Supporting their mission of providing enriching summer experiences for kids, at no cost, by connecting them to nature in Summer Camp. Our team got to work on various camp beautification projects. In line with our core value of family spirit and sky’s the limit mentality, our team rolled up their sleeves and got to work building, landscaping and cleaning. We know this Summer will bring big adventures and lasting memories! ? Learn more about The Fresh Air Fund and their mission to provide opportunities for youth to learn, grow and thrive in the city and beyond. #freshfamily #skysthelimit

This week fresh celebrated Earth Day with a focus on sustainability and fun! We put our knowledge to the test with a competitive game of Earth Day Jeopardy and tracked our personal sustainability efforts throughout April. We also brought out a nostalgic treat: dirt cups (Pudding + Oreos = Earth Day fun)! It's been a month of learning, laughter, and a renewed commitment to our planet! ?? ? Natalie Overton M.Ed Rebecca Glaser Dominique Santos Abner Reyes Monica Sowade Imani Heron #EarthDay2025 #freshfamily #freshhq?

For over 25 years, Soy Face Cleanser has been more than just a cleanser—it’s an intimate, hyper-sensory ritual. This new campaign reaffirms Soy’s place as a cult favorite and marks the debut of fresh’s renewed visual and creative identity. We’ve reimagined the storytelling and visual universe of Soy Face Cleanser—one that’s tactile, expressive, and rooted in the full sensory experience of feeling clean and refreshed. Our founders redefined beauty as a sensual, elevated experience and pioneered the use of powerful natural ingredients to bring that vision to life. Our new creative direction reconnects with that essence: clean and modern, but also immersive, emotional, and deeply tactile. With this campaign, fresh is returning to its roots—a brand born of nature, craft, and science, driven by sensorial pleasure. As we approach our 35th anniversary, we’re reasserting who we are with clarity and confidence. Congratulations to our amazing creative team for all of their work and dedication! Veronique Halbrey Young Caitie Kealy Sara D. Anderson, MPS Samantha Liang Xiao Sheng Erin Lux Anna Aiello Nicole Firestone Syvonnah Jefferson Courtney Rosen #skysthelimit

This February, we proudly celebrated Black History Month by partnering with The Black Beauty Club for their flagship Black Beauty Talks event at The Time Center, focused on expanding beauty and honoring the culture of beauty in the Black community. ? Fresh's Dominique Santos and Imani Heron joined an inspiring evening of learning, networking, and celebrating the power of Black beauty. Reflecting on the event, Imani shared: ? "It was extremely dope to see what Black women have created and curated. It felt good to see 'me.' So many of us had similar stories of watching our mothers get glammed, inspiring how we carry ourselves today. Just a reminder that Black women are the blueprint, the standard, the goal! Period." ? At Fresh, we believe in uplifting and amplifying the voices that shape industries and cultures. Huge thanks to The Black Beauty Club for creating a space to celebrate legacy, empowerment, and the future of Black beauty! #freshfamily

With Fresh Family as one of our Core Values: we put people first, united in shared beliefs through acceptance and belonging. With this at the heart, our Fresh Europe Team organized its second annual “Weekare” event, a week dedicated to giving back to the community through food distribution and flight mask workshops with a senior living facility and women’s shelter. Our Fresh Europe team shared, “Participating in Weekare with our community provided us a special experience. Giving our time to others is the best thing we can do to embody Fresh Family. Not to mention, it’s a great moment for team bonding with your colleagues!” Claire Vernet, Emma DELORME, Albane de La Selle, Laura Maymard Inès CLEMENT, Esther Granjon Dezeix, Charlotte Macé, Cloé MAITRE, Emma DESCHAMPS, Emma Ga?do, Laura Doux, Camille Chavaudra, Dana Amer #skysthelimit #freshfamily #fresharoundtheworld

#fresharoundtheworld: our Fresh China and APAC Travel Retail Teams kicked off 2025 with exciting events both for the brand and for our people! To welcome the new year, our Fresh China team held an immersive pop-up in Chengdu, blending Chinese tea culture with skincare innovation. This event was set in a historic tea house with centuries of heritage symbolizing a fresh start for 2025. Our Fresh China team, led by Yan WANG, embraced the New Year with a series of celebrations, fostering connection and team spirit! Additionally, our Fresh APAC Travel Retail leadership team hosted a two-day Summit to share the 2025 vision and strategy. Led by Ariel Yak, Caroll Li, Cherrie Chan, Kelvin Yeung, Rady Tsoi and Vivian Lee, the team participated in workshops and celebrated winning The Moodies 2024 Award for best overall use of social and digital media for “Fresh Sensorial Hideaway Campaign.” Congratulations to the Fresh Travel Retail APAC Team! We look forward to continuing the journey of an exciting 2025 at #fresharoundtheworld! #freshfamily #skysthelimit #fresharoundtheworld

We celebrate Ivy Royandoyan, our Senior Director of Packaging Engineering on her induction into the LVMH Métiers d’Excellence Virtuoso 2024 Community in Miami last week!?Ivy, brings her expertise and extensive beauty experience, to create the conceptualization, development, validation, and implementation of new and improved packages from primary to secondary, to ensure brand aesthetics, consumer use, manufacturing capability, and quality and cost.?For this, she is recognized, showcasing Packaging Engineering & Development as a métier. Please join the Fresh community in congratulating Ivy for being recognized for her exceptional talent, dedication, and passion for her craft! #LVMHTalents #MetiersdExcellence #LVMHVirtuoses #freshfamily

In celebration of Hispanic Heritage Month 2024, with the theme of Pioneers of Change, fresh partnered with our sister brand, MAKE UP FOR EVER, to highlight some of our very own pioneers and voices from the Hispanic and Latinx community. Juliana Hendershot, VP, Global Consumer Marketing, and Mario Carrion-Ruiz, Senior Manager, Visual Merchandising and Store Design, represented fresh, and EDDIE DUYOS, Sr. Manager, Pro Artistry, Product Co-Creation and Dulce Duran, VP NA Marketing and Operations represented Make Up For Ever by sharing their career journeys, and how they amplify and celebrate their identity through the work they do every day. We concluded the morning by networking over coffee and treats, all supplied by local Latinx vendors: Nadas Empanadas and Héctor Carvajal at Don Carvajal Café. Thank you to Chantelle Nasri, Hallie Gersten, and Renee Azar and the fresh DEIB Council and Make Up Forever for hosting the event! #hispanicheritagemonth #skysthelimit #freshfamily

As we embrace our Core Value of Fresh Family, fresh HQ/NA has launched the “fresh Culture Club”: a recognition program designed to celebrate our fresh family members who embody fresh as a values based organization! Each month, our employees are encouraged to nominate a fresh team member that exhibits our Core Values and Competencies in their daily work. We are thrilled to congratulate our September and October ’24 Culture Club Nominees: Micol Foa, Lesli Fonte, Hannah Ratzlaff, Jennifer Roethke, Mary Elizabeth Hoffman, Ivy Royandoyan, Caroline Vix, Madeleine Thornburg, Shelbie Vermette-Grant, Camille Garcia, Brittany (Uhal) Voznyuk, Wei Huang, Farah Grainger A big thank you to the those that nominated their talents: Dominique Santos, Imani Heron, Hyang Berg, HENRY MARK, Amber Nowicki, Sofia Pelletiere, Sandrine Briatte #freshfamily #skysthelimit